Medical Device Branding + Packaging

Employer: Element Science

Brief: Create a brand identity for packaging and instruction manual of wearable defibrillator device

Role: Brand Identity, Packaging, Layout Design

UpperCase Roastery Branding + Packaging

Thesis Project 2016

Role: Branding, Packaging, Pattern design, Styling

Uppercase Roastery is an independent San Francisco-based coffee brand with varieties named after three different San Francisco neighborhoods. The brand focuses on the Mission, Sunset, and North Beach neighborhoods, connecting them with their unique flavor profile. The designer uses typography and letters to create a pattern unique to each roast and neighborhood. These patterns are applied to coffee bags and other merchandise. The name “Uppercase” comes from the idea of creating pattern from type. Uppercase is different from the vast array of coffee shops and brands in San Francisco because of its unique naming of the roasts, its direct connection to the city and its innovative and bold brand.

The designer created this brand because of her passion for two things: coffee & San Francisco neighborhoods. She is astounded at how this city is one, but at the same time is made up of multiple neighborhoods, each unique and interesting in their own way. San Francisco is a very multidimensional city. The Uppercase brand encompasses the different neighborhoods’ distinctive characteristics while also connecting it to the city and culture of San Francisco.

Final Gallery Show

The Sunset: Light Roast

An acidic light roast with subtle hints of toasted grain and earthy notes.

This light roast coffee helps to keep it real, just like the mellow, relaxed vibe in the Sunset. On the streets of the Sunset, the feeling of a small town with a funky edge prevails. This neighborhood has an intriguing ethnic mix, and is full of low key shops and restaurants with a slower, more casual vibe and an earthy aesthetic. The visual of sand dunes and setting suns reflects this laid back lifestyle and retro-friendly culture.

The Mission: Medium Roast

A full bodied, balanced medium roast with chocolaty notes.

The Mission neighborhood is all about a rich history in Latin roots connecting with a new boom of population and different cultures. The look of an old sign in the Mission reflects the history of the neighborhood, while still being relevant to a newer audience. The flavour of the neighborhood changes from block to block, yet there is a contiguous, culturally rich dynamic throughout. It is a mix of contrasts
in the people, the architecture, and the culture and yet it retains a balance and a personality all its own.

North Beach: Dark Roast

A bold dark roast with hints of bitterness and smoky notes.

The style of this dark, Italian roast is reflective of the boho vibe of the beat generation that once dominated the bookstores and cafes of North Beach. This little gem of a neighborhood also retains a decidedly Italian heritage, with the deeply rooted influence of the true coffee culture, where throwing back a daily espresso with old friends is a way of life. Now dominated by lively nightclubs, bars, and a variety of restaurants, the old and new blend seamlessly in this rich and diverse neighborhood - and this mix is reflected in the blending of serif and sans serif fonts in the logo.

MagicLinks Designs

Client: MagicLinks

Brief: Contract Graphic Design

Role: Digital Design, Email Designs, Social Media Designs, Brand Identity

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USF Illustrated Email Campaign

Employer: University of San Francisco

Brief: Create a suite of illustrations that break the boundary of standard emails for prospective student emails

Role: Illustration, layout

Vivino Digital "Home Run Wines" Campaign

Employer: Vivino

Brief: Create a variety of gradients to use behind perfect bottle shots to feature certain wines.

Role: Creative Direction, Digital Production

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Sirona Medical Swag Items

Client: Sirona Medical

Brief: Create swag items that are consistent with the Sirona brand standards. Here you will see multiple options for a mousepad and postcard that I presented the client.

Role: layout design, typography, photography selection, creative direction, branding

USF Grad School Info Day Identity Redesign

Employer: University of San Francisco

Brief: Create a new Identity for the Graduate School, specifically starting with the Grad School Info Day

Role: Branding, Photography selection, layout design, typography

USF Brochure Redesign

Employer: University of San Francisco

Brief: Redesign of University of San Francisco’s program brochures. These mockups are examples of the schools content within three different brochures.

Role: Branding, Photography selection, layout design, typography

University of San Francisco Alumni Magazine Features

Employer: University of San Francisco

Brief: Various features from The USF Alumni Magazine.

Role: Creative Direction, Layout Design, Photography, Illustration, Typography

USF Lawyer Magazine Features

Client: University of San Francisco, School of Law

Brief: These features are from various issues of The USF Lawyer Magazine. All layout and Typography original

Role: Layout Design, Art + Creative Direction, Typography, Editorial Design

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Four Barrel Identity Redesign

Client: RISD Branding class

Brief: This was a branding project done at the Rhode Island School of Design. We had to pick a brand that we thought did not have a strong and consistent branding system, and rebrand them to fit their audience better. This project involved many layout and design critiques within a two week period of the class.

Role: Branding, Creative Direction, Layout Design, Photography selection, Illustration, Typography

Looking Up

This original book was designed in the USF publication design class. This book was a documentation of a walking journey from Coit Tower to the Palace of Fine Arts. The photographs, layout, and assembly are all original. This project involved many layout and design critiques. Using photography skills, layout design knowledge, and crafty hand.